The Title Tool in Avid Media Composer

The Title Tool in the Avid Media Composer.

I know that complaints about the Avid Title Tool are commonplace, and have been that way for a very long time. But over the years I have tried to remain positive about the benefits of using the internal title tool. These days the disadvantages of building titles in the Avid Title Tool far outweigh its advantages.

Avid FX (Boris RED) in Avid Media Composer

The Avid FX interface in Avid Media Composer.

Originally I had intended to write about how I consider Avid FX (Boris RED) to be a lower substitute for Adobe After Effects. But as I prepared to write this blog, I decided to give Avid FX another chance and explore it further. After doing so, I've decided to change the direction of my blog and talk more about the advantages of using Avid FX.

AMA in the Avid Editing System

An Avid edit system bin filled with AMA clips.

AMA is Avid's answer to how Apple Final Cut Pro and Adobe Premiere Pro have been handling media all along. Instead of importing media and converting it to it's native format, AMA allows editors to link to, and to play video clips from whatever location and format that they exist already.

My Problem with Adobe Creative Cloud

The different versions of Adobe software.

I've read a lot about the pros and cons of Adobe going to the subscription-only licensing model that they call Creative Cloud. At first I thought it would be a great idea - license the software only when you need to use it, but the more I think about it the less of a fan I become.