|Being a Jack of all Trades is a matter of survival.|
These days a successful video editor must know all of the tools and must be able to jump from one system to the next without hesitation. This doesn't mean just being proficient in Adobe Premeire Pro, Apple Final Cut Pro and Avid Media Composer, it means being a whiz in the supporting applications such as Adobe After Effects, Adobe Audition and Sorenson Squeeze.
A number of years back, when I decided to start my own video production company, it was because I was constantly being asked by former colleagues if I was doing video projects for corporations. When my company started rolling, my clients began to ask if I could deliver their productions in some other way than just on tape. I evolved and began to deploy videos on interactive CD-ROM, DVD and the web.
In a perfect world (when the budget exists), I love working with a crew of people who specialize in their specific craft, but for a client who is watching every penny, this can be a more expensive proposition. In order to keep the client happy, and their budget at a manageable level, I have had to become a one-person shop. All roles in the production played by one person - me. This has been necessary to maintain clients, if the client can't afford the production, then there is no production.
It's all about evolving and learning new tricks if you want to survive in the video industry - especially the corporate video production market. As a video professional, you need to be able to adapt to what the market needs and in a lot of cases, that means becoming a one-person production house. More and more in order to survive, it's no longer "Jack of all trades", but it is necessary to become "Master of all trades".