|There are very few financial hurdles in the video industry.|
Video production tools are now commodities, affordable to almost anybody. In the Betacam SP days the cost of gear acted as a gatekeeper. To enter the field one had to intern or apprentice. Today all it takes to be a video "professional" is a camera, a computer and business card. Consequently the market is flooded with inexperienced and incompetent people, willing to work for peanuts. In some cases, video prospects can't tell the difference, and consequently hire the least expensive.
I wonder if professional still photographers wrestled with this problem back when cameras became a part of everyday life. If so, things have seemed to have settled down now. No one would ever suggest bringing in their little nephew to take a photo of the CEO for the annual report.
It is the responsibility of the skilled video professional to educate prospects. As is true with most products and services, you get what you pay for. Video production prospects need to know why hiring the right professional, even though the initial cost may be higher, will save them money in the long run. A properly produced video is more likely to clearly communicate their message and will better engage their audience. Isn't that the whole point of video communication?
There's an artistry to film and video production. Although the tools are readily available, it requires a true craftsperson who knows how to tell a story, not just someone who knows how to operate the tools. A true professional can offer the technical expertise as well as the creative vision to communicate the appropriate message.