|The tapeless video editing workflow.|
As you may recall from AMA in the Avid Editing System, my workflow is normally to transcode into a native DNxHD format before I begin the core of my editing. Being able to transcode in the background makes the workflow even smoother. Whether the clips are imported media or AMA, I love how versatile Avid is when dealing with its media management. During an edit, I can easily jump back and forth from linking to AMA clips to linking to DNxHD media.
I tend to bring any camera original source using AMA, but any graphics that I need to import, I tend to import directly as DNxHD. For still files, the media import doesn't take much longer than the AMA link and the Batch Import feature makes incorporating graphic changes almost as easy as linking. There is one thing I would caution against, I would never AMA link to files with alpha. Avid still has some work to do on how it treats alpha, so its media management of alpha clips is still lacking.
Using AMA is a great improvement to my Avid editing workflow and I look forward to a day when clips with alpha are no longer a problem (media management-wise) than they are today.