|It's important for the industry to stick by your rates.|
Recently, a discussion about these types of ads was started on The Avid Editors of Facebook page. It got me to thinking, more and more companies are looking for quality work, but they are not willing to pay for what that work is worth. Sometimes the reimbursement isn't much more than what a high school kid is making at McDonalds.
Keep in mind though, legitimate companies and producers know the value of the work and are willing to pay for it. The trick is to weed though all of the crap to find the legitimate companies. Doing so can lead to much more long-term and satisfying relationships.
As I wrote in Freelance Video Editing: Determining Your Rate, it's very important not only to the individual editor, but to the entire freelance video editing market, to pass on these low/no pay positions. When an editor accepts a job at ridiculously low rates, they affect the market rate for everyone.
There may be editors who believe that charging a lower rate will mean that there is a lower expectation of speed and quality. On the contrary, clients who are unwilling to pay what something is worth, tend to be the worst types of clients - clients referred to as "grinders". In the end, grinders want to pay less, but they want much more than those clients who appreciate the value of the craft.
Reading some of these job listings from companies makes me wonder sometimes If Being Just a Video Editor is Enough. The bottom line, stick to your rates and stay away from grinders. Grinders are easy to identify on the video job boards - they're the ones who want it all but offer very little reimbursement. It may not be easy to turn down work, but it will be advantageous in the long run.